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Creator Economy: Boom or Bust

The creator economy is worth $250B. But TikTok pays pennies per view, YouTube CPM varies 10x by niche, and the average creator earns less than minimum wage.

Mashable, TechCrunch, The Verge, VentureBeat2026-03-01
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How much can a YouTube channel actually make?

YouTube CPMs range from $2 to $25. Most creators don't realize how dramatically niche selection affects their earnings.

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Based on your numbers

Your channel earns an estimated $$3,550/month โ€” $$1,200 from ads, $$1,000 from sponsors. Your effective hourly rate: $$30/hr.