How much is my personal data worth?

Data brokers value profiles at $0.50-$5 per person for basic demographics. High-intent data (purchases, health, location) can be worth $100-$500/year. Social media and purchase data drive most value.

Advertisers, insurers, employers, political campaigns, and data brokers. Acxiom, Experian, and LiveRamp aggregate billions of data points. You can opt out via DMA, CCPA, or broker opt-out pages.

Is Google data worth more than Facebook?

Yes. Google/YouTube data (search, video, maps) is valued ~$280/year per user due to intent signals. Facebook ~$57, Instagram ~$45. Search and purchase intent drive higher ad premiums.

Does location tracking increase my data value?

Yes. Location data adds ~$24/year. It enables foot-traffic attribution, geofencing ads, and risk scoring. Disable location for apps that don't need it.

What about health data?

Health data is highly valuable ($100+ if shared). HIPAA protects medical records but fitness apps, wearables, and pharmacy loyalty programs often share de-identified data with brokers.

How can I reduce my data footprint?

Opt out of data brokers (DMA, CCPA), limit app permissions, use privacy-focused alternatives, and minimize loyalty program sign-ups. No single action eliminates tracking entirely.

4 more

HOTFTC, AcxiomMarch 2026🇺🇸 USTechnology

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Your Data Is Worth $200-$500/Year — Who's Selling It?

Data brokers buy and sell your personal information. Social media, purchases, location, and health data drive value. See what yours is worth.

Concept Fundamentals

$200-500/yr

Avg Value

per person

500+

Brokers

in US

Ready to run the numbers?

Calculate Your Data ValueUse the calculator below to see how this story affects you personally

data_value.shCALCULATED

Total Annual Value

$762

Social Media

$382

Purchase Data

$288

Other

$92

Data Value by Source

Value Distribution

Data Broker Revenue per User (Industry Trend)

Annual Data Value

\text{\$}762

Social media: $382. Your data is bought and sold by brokers. Opt out where possible.

For educational and informational purposes only. Verify with a qualified professional.

Your personal data is bought and sold by data brokers. Social media, purchase history, location, and health data drive value. The average American\'s data is worth $200-$500/year to advertisers.

Data Value by Source

• Facebook: ~$57/year | Google/YouTube: ~$280/year (search intent)
• Purchase data: 12% of monthly spend × 12 months
• Location: ~$24/year if enabled
• Smart home: ~$12/device/year
• Health data: ~$100 if shared
• Loyalty programs: ~$8/program/year

Who Buys Your Data?

Advertisers, insurers, employers, political campaigns. Acxiom, Experian, LiveRamp aggregate billions of data points. Opt out via DMA (EU), CCPA (California), or broker opt-out pages.

Reduce Your Footprint

• Opt out of data brokers (DMA, CCPA)
• Limit app permissions, especially location
• Use privacy-focused browsers and search
• Minimize loyalty program sign-ups

Sources

FTC, Acxiom, Privacy Rights Clearinghouse

Your Data Is Worth $200-$500/Year — Who's Selling It?

Social Media (check if you use)

Data Value by Source

Value Distribution

Data Broker Revenue per User (Industry Trend)

Annual Data Value

Data Value by Source

Who Buys Your Data?

Reduce Your Footprint

Sources

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